The mission of my pages are to educate, inform and inspire viewers on all things music, hifi, design and film. From the commencement of my page, I have worked to uphold the trust of my viewers by sharing my authentic insights from a fan or professional standpoint.

I work in a way that promotes a welcoming and trusted environment by ensuring that all the content I share is of genuine personal interest and passion. Therefore, I will never pursue paid promotions with brands I do not align with or deceive viewers about the content I showcase, but rather, prioritise transparency and authentic expression.

The below subheadings outline the decision making framework I employ when working with artists, labels, brands and individuals, and the considerations I must make regarding the impact on my followers.

Music Promotion and Playlisting

As an avid music lover and industry professional, my reputation has been built on my genuine interest, knowledge and discovery of incredible artists, music and creative processes. Every video is solely researched and written by myself, where I have full control over what content I choose to distribute on my channels. Each topic I choose to cover is based on my personal interest and connection.

To ensure the credibility of my pages, I do not offer promotion or playlisting (paid, unpaid or otherwise) for musicians, labels, management, publishing companies etc. In doing so would undermine the reputation and trust I have built with my audience, and I am unwilling to compromise this at any cost.

Due to the nature of my business, I do not have the capacity to review and listen to music submissions. 

Artist Interviews

Currently, I only interview artists in-person, and strictly on my show Solid Air, a format that has welcomed Jamie xx, Max Richter, Jyoty and Richard Russell into my home studio. I have to be a fan of the artists I invite into the studio, as it is a very personal and intimate space.

I do not host online interviews at present - as I do not have a format that feels differentiating in the space of artist interviews.

Music Festivals

I have and will, though, work with festivals in a paid partnership capacity- where I am able to have creative control on the content I make and handpick the music and artists I talk about. The delineation here is that I have the ability to share music I love, while promoting the festival as a value-add. These partnerships will always be disclosed through the use of the Paid Partnership label.

Press Trips

I am unable to participate in press trips unless there is a paid partnership arrangement, where my flights, accommodation and time is covered. My pages provide significant exposure to the inviting party, and I am unable to provide bespoke content unless a partnership is formed where my craft is employed.

Gifting, Product Promotion, Disclosures & Transparency

Please reach out to info@derrickgee.com for gifting and partnership inquiries. Although I am grateful for brand gifting, be it hi-fi equipment or physical music media, the act does not guarantee a product showcase unless alternate agreements are made. As an individual who is passionate about all things music, audio and design, I will only accept products that I have a genuine personal interest in and am comfortable potentially showcasing it in my videos organically.

Brand Partnerships

As I have carved out a niche in the music, hifi, design and film environments as a credible and respected spokesperson, I will only consider working with brands who have a good understanding of my mission, values and page, and are willing to grow with me in those areas.

I will only consider a collaboration if I already has an affinity with the brand and would recommend their products regardless. If there is a brand that I am open to performing a paid promotion for, I will create a video showcasing its features, rather than giving an explicit call to action (e.g “you must buy this product”), as that is in conflict with my values of providing unbiased reflections on products.

In order to maintain transparency, I will always communicate whether a post is being sponsored or an item has been gifted - through in-video mention, paid partnership label or collaborative post, allowing my viewers to take into account that the content is a commercial collaboration and will need to consider their purchasing decisions accordingly.

I am open to the following partnerships:

• Product showcases

• Sponsorships of Solid Air music show

• Video sponsorships: where a brand helps to support and fund a video that I already intend to make

• Ambassadorships

• Public speaking engagements

• Panel moderating

• Music curation/music direction

• DJing
  

I will only undertake non-exclusive partnerships as I work with various brands in the same market.