The mission of my pages are to educate, inform and inspire viewers on all things music, hifi, design and film. From the commencement of my page, I have worked to uphold the trust of my viewers by sharing my authentic insights from a fan or professional standpoint.

I work in a way that promotes a welcoming and trusted environment by ensuring that all the content I share is of genuine personal interest and passion. Therefore, I will never pursue paid promotions with brands I do not align with or deceive viewers about the content I showcase, but rather, prioritise transparency and true expression.

The below subheadings outline the decision making framework I employ when working with artists, labels, brands and individuals, and the considerations I must make regarding the impact on my followers.

Music Promotion and Playlisting

As an avid music lover and industry professional, my reputation has been built on my genuine interest, knowledge and discovery of incredible artists, music and creative processes. Every video is solely researched and written by myself, where I have full control over what content I choose to distribute on my channels. Each topic I choose to cover is based on my personal interest and connection.

To ensure the credibility of my pages, I do not offer promotion or playlisting (paid or unpaid) for musicians, labels, management or publishing companies. In doing so would undermine the reputation and trust I have built with my audience, and I am unwilling to compromise this at any cost.

I have and will, though, work with festivals - where I am able to have creative control on the content I make and handpick the music and artists I talk about who are also playing at the festival. The delineation here is that I have the ability to share music I love, while promoting the festival as a value-add.

Due to the nature of my business, I do not have the capacity to review and listen to music submissions. 

How can I work with Derrick?

The one area I am unable to enter on my own is access to artists and industry professionals that I am interested in speaking to. Therefore, if I have shown an interest in the artist, label or industry professional in the past, I may be interested in speaking or collaborating with them on one of my channels, either my podcast “Speaks Volumes”, Instagram or TikTok Live, or in a live interview setting. You can reach out to me at info@derrickgee.com if the above is relevant to an artist or individual you represent.

Gifting, Product Promotion, Disclosures & Transparency

Please reach out to info@derrickgee.com for gifting and partnership inquiries. Although I am grateful for brand gifting, be it hi-fi equipment or physical music media, the act does not guarantee a product showcase unless alternate agreements are made. As an individual who is passionate about all things music, audio and design, I will only accept products that I have a genuine personal interest in and am comfortable potentially showcasing it in my videos organically.

Brand Partnerships

As I have carved out a niche in the music, hifi, design and film environments as a credible and respected spokesperson, I will only consider working with brands who have a good understanding of my mission, values and page, and are willing to grow with me in those areas.

I will only consider a collaboration if I already has an affinity with the brand and would recommend their products regardless. If there is a brand that I am open to performing a paid promotion for, I will create a video showcasing its features, rather than giving an explicit call to action (e.g “you must buy this product”), as that is in conflict with my values of providing unbiased reflections on products.

In order to maintain transparency, I will always communicate whether a post is being sponsored or an item has been gifted - through in-video mention, paid partnership label or collaborative post, allowing my viewers to take into account that the content is a commercial collaboration and will need to consider their purchasing decisions accordingly.

I am open to the following partnerships:

• Product showcases

• Sponsorships of my Speaks Volumes podcast

• Video sponsorships: where a brand helps to support and fund a video that I already intend to make

• Ambassadorships

• Public speaking engagements

• Panel moderating

• Music curation/music direction

• DJing
  

I will only undertake non-exclusive partnerships as I work with various brands in the same market.